A letter from Roger Craver

I got this letter from Roger Craver of the Agitator today. I'm one of his closest professional friends. How cool is that!


Roger wrote:

Dear Kimberley,

Today you’re one of my 7, 499 closest professional friends.

That’s right. We’re part of a special circle of 7,500 fundraisers around the world who each month spend time with SOFII—The Showcase of Fundraising Innovation and Inspiration. And individually and collectively we benefit from SOFII’s rich offerings of case studies, tips, and techniques.

And today, SOFII, run by volunteer fundraisers for fundraisers, needs and deserves our help and support. Let me explain.

So far SOFII has raised 50% of the funds it needs now, thanks in part to the Big Give that doubles the contributions of friends like you.

BUT…we have only 48 more hours left to cash in on the Big Give matching money before their time limit expires. That’s why I need you to do your part – and to do it today if at all possible. (Please scroll down for Important Note* first.)

Let me tell you why I just made my own contribution and why I think every fundraiser who cares about our craft and wants to do their best work possible should give too:


* There’s nothing like it. “A smogasbord of fundraising innovation, creativity and excellence…a place where people can share and get concepts that are indeed worth copying…and she’s free.” — Greg Fox of Donor Power Blog.

* The world’s greatest swipe file. “And SOFII is yours to access online, twenty-four hours a day, seven days a week – for free. All because you belong to the SOFII family of fundraisers. How cool is that?”—Lisa Sargent, Editor, The Loyalty Letter.



* Life is really nice when someone else holds the football. “A one hour tour through the pages of SOFII will harvest more great ideas than three days of attending conventions.”—Jerry Hunstinger, Copywriter and SOFII Contributor.


Here’s the deal. Even though SOFII is run by volunteers they’re not asking you or me to give up our vacations or weekends to help.

Rather they need us to make contributions – contributions that will be doubled in the next 48 hours –to raise the funds necessary in 2010. Funds given by fundraisers, for fundraising – to help build a new, improved, more user friendly website…to build bigger more diverse collections of amazing content, and to reach out and involve fundraisers from around the world.

You, more than most, know the value of not only giving but of giving back to your profession. So please do your part today.


Thank you.


Roger M. Craver

P.S. Today, I’m giving an extra contribution as a holiday gift in honour of Tom Belford, my Co-Editor at The Agitator. We both love SOFII and we write often about its value. Time to put some money where our mouth is.

PPS. If you have already given to SOFII’s appeal in the last few days, THANK YOU! (and please ignore this second email request. Ken will write to thank you properly soon)

Thanks Roger! Your one of my closest professional friends too!

Thank you for spending time here,