Sunday, December 6, 2009

Raise more money for ALL charities - Donate to SOFII today!

If you’re like me, every time you receive a SOFII update from Carolina, you know it comes with just the boost you need to raise more money for your charity.

You know, too, that every great resource on SOFII is always free... for all fundraisers around the world. We won’t be changing that.

But SOFII, like any organization, isn’t free to operate. So in order to keep serving charities like yours and mine, we need to start doing what we do best. To ask for money.

For a very limited time – ONLY 96 hours and it’s all over – when you donate to SOFII your gift will be doubled at no extra cost to you, through the Big Give.


That’s right. Any donation you give starting at 10.00 am UK time (5.00 am EST) on the 7th Dec will be matched dollar for dollar, pound for pound, by The Big Give, a UK philanthropic foundation. But only if you can get in quick...

Your donation can be matched only until their limit of funds runs out.

SOFII is competing for the doubling money against other, staffed, larger charities all lining up to secure limited Big Give funding. But because we are run by volunteers we don’t have the infrastructure in place to compete. Our only competitive edge is YOU. Please make your donation now, here:

If you’ve seen the video or slide show, you know that SOFII is at a turning point.

Next year we’ll be re-launching the website to make it easier to use, to offer more opportunities for you to get involved, to add more exhibits to help you promote your cause and to reach more fundraisers. But to take this next giant leap, we need your support now.

Our goal is to raise $80,000 before the end of the year. And in the past few months many organizations and individuals close to SOFII have already come forward to help. In fact, we now only have $30,000 left to raise by December 31st.

With your help, we can get there... especially if you can donate through the Big Give Campaign soon, because all donations received in the next few days will be doubled.

And if you can, forward this email to your friends, write a blog post and tweet incessantly. Whatever we can raise in the next few days – up to a total of $20,000 – will be doubled by the Big Give!

Remember, any gift you can give to SOFII now will double in value... but only until their limit of funds runs out. So please make your donation at 10.00 am UK time (5.00 am EST) on Monday 7th December or as soon after as possible, to double your money.

For the past two years the Showcase of Fundraising Innovation and Inspiration has been helping us all be better at our jobs. With more than 750 pages, SOFII is driven by content, and fundraisers write in every day to tell us that it’s truly useful. Just imagine SOFII next year when we take all that great content and place it inside a website that’s truly user-friendly. (The fundraising world will never be the same!)

Won’t you come forward with your donation today? You’ll be making a huge difference for SOFII, and for the advancement of your own good work, too.
Thank you so much – for believing in what SOFII is and can be. With your support, SOFII will get even better. For you, for me, and for all fundraisers, everywhere.

Thank you for spending time here and for donating to SOFII!

Kimberley MacKenzie
Honorary head of fundraising
SOFII, The Showcase of Fundraising Innovation and Inspiration
kimberley@sofii.org

PS To affirm for you and your colleagues why SOFII is so vital and valuable to fundraisers around the world, please read Julia’s story, In praise of a good swipe file.

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