tag:blogger.com,1999:blog-6196506197882002471.post3037672713931608256..comments2023-10-15T04:41:43.789-04:00Comments on Kimberley's Comments: How to hire a Social Media ManagerKimberley MacKenziehttp://www.blogger.com/profile/10556232001049682092noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-6196506197882002471.post-25095736656560719102020-04-01T03:21:23.869-04:002020-04-01T03:21:23.869-04:00I gotta favorite this website it seems very helpfu...I gotta favorite this website it seems very helpful . <a href="https://www.omarzirite.com/" rel="nofollow">Online Werbung</a>Eliza Bethhttps://www.blogger.com/profile/02649631832476790065noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-41552381652499699822019-06-08T16:12:10.979-04:002019-06-08T16:12:10.979-04:00Thanks for your post. I’ve been thinking about wri...Thanks for your post. I’ve been thinking about writing a very comparable post over the last couple of weeks, I’ll probably keep it short and sweet and link to this instead if thats cool. Thanks. <a href="http://allucaneatescorts.com" rel="nofollow">find escorts for my business trip convention</a><br />organic_alexahttps://www.blogger.com/profile/02120441410750996500noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-21385856915278096982019-06-08T16:09:52.106-04:002019-06-08T16:09:52.106-04:00I gotta favorite this website it seems very he...I gotta favorite this website it seems very helpful . <a href="http://allucaneatescorts.com" rel="nofollow">find escorts for my business trip convention</a><br />organic_alexahttps://www.blogger.com/profile/02120441410750996500noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-72218197744035320402012-10-01T10:13:41.032-04:002012-10-01T10:13:41.032-04:00After reading some nice stuff in your article.I re...After reading some nice stuff in your article.I really feel speechless,because it is quite pretty article.Dan Sherman is <a href="http://www.docstoc.com/docs/131114584/Social-Media-Manager-In-Tampa-Resume" rel="nofollow">Social Media Marketing</a> professional in Tampa.They have much experience in developing and implementing marketing programs alsoAnonymoushttps://www.blogger.com/profile/11877573804025589258noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-20858338449090398952011-10-18T03:33:23.029-04:002011-10-18T03:33:23.029-04:00"1.The ability to use and understand the lang..."1.The ability to use and understand the languages of twitter, facebook and instant messaging. For example can they say ‘Tweet and ReTweet’ without choking? Do they know the difference between a fan page, cause page and event page on facebook? Can they pass an emoticon test?" My favorite so far, I mean common sense is really important in handling social media. ^_^ Keep it coming Kimberly! (oh and by the way you've got really wonderful eyes)Ellenhttp://www.endlessrise.com/noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-58584732207732219812011-04-25T02:35:08.750-04:002011-04-25T02:35:08.750-04:00This comment has been removed by a blog administrator.seo resellerhttp://www.365outsource.com/seo-resellernoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-61506407156910538442011-04-02T09:26:01.261-04:002011-04-02T09:26:01.261-04:00Ooooooh, that would be a great next post Kimberley...Ooooooh, that would be a great next post Kimberley. I'm wondering if you're thinking of "marketing" differently than I am. Did you read one of Ahern's most recent newsletters on that very topic?<br /><br />He said: "You, Mr. and Ms. Fundraiser ... you are what we call a marketer, professionally speaking. And that's when you're thinking strategically. When you're behaving tactically (making the phone call, sending the appeal), you're what we call a salesperson."<br /><br />I've noted in the past that I was a very successful fundraiser for two years - fresh out of the gate - thanks to a sales/marketing background - before I ever took a single professional development workshop.<br /><br />The sales/marketing aspect provides the donor-centricity that is so often lacking in typical nonprofit communication speak.<br /><br />Thanks, as always, for the stimulating convo!Pamela Growhttp://www.pamelagrow.comnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-17159178879979960672011-04-02T08:57:08.087-04:002011-04-02T08:57:08.087-04:00OOps! Comment above should be from "Christina...OOps! Comment above should be from "Christina" not my dear hubby, "Jim"!Christinahttps://www.blogger.com/profile/11661361048014321441noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-89053511264031593472011-04-02T08:54:42.715-04:002011-04-02T08:54:42.715-04:00Thanks to everyone for contributing to such a fant...Thanks to everyone for contributing to such a fantastic discussion!<br /><br />From my perspective, what I mean about "marketing" is anything that one does to share the story of what the non-profit is doing. Spreading the good news and connecting an audience to the need for that charity's work and creating passion for that audience that drives interest in building the relationship and supporting.<br /><br />So, it can encompass a lot of different types of media and strategies and most fundraisers need to bring on team members who can put the mechanics of that together, but the marketing exercise in whatever form it takes can be a big help in recruiting new relationships to build on.Unknownhttps://www.blogger.com/profile/13739693273032561004noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-65048792304051915132011-04-02T08:19:19.875-04:002011-04-02T08:19:19.875-04:00Great point Laurie - 'someone who has the capa...Great point Laurie - 'someone who has the capacity to understand technology and make decisions'.<br /><br />Christina and Pamela - what do you mean by 'marketing'? That might be another whole discussion. I'm not sure we need to 'market' our charities at all really. Maybe that is the next blog post - who wants to write it?<br /><br />Thanks again everyone for comments. I love it when a blog generates a conversation. Great Stuff.<br />kxKimberley MacKenziehttps://www.blogger.com/profile/10556232001049682092noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-66939958818817940712011-04-01T11:02:25.442-04:002011-04-01T11:02:25.442-04:00As always, Kimberley, you're spot on.
#2 re...As always, Kimberley, you're spot on. <br /><br />#2 really resonates because it's one of the first things I check when I'm looking at a workshop/webinar. There are so many people who don't use social media that it makes it easy for others to sell them a bill of goods. Funny I could answer everything myself with the exception of #10!<br /><br />Christina made a great point too: Fundraisers have to be about three things: Relationship Building, Asking and Marketing. Too many tilt towards the Asking, when the Relationship Building and Marketing are equally important - ya need that balance.<br /><br />Thanks for sharing. I always learn so much from your posts.Pamela Growhttp://www.pamelagrow.comnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-22148460506134640942011-04-01T10:54:48.349-04:002011-04-01T10:54:48.349-04:00Hi Kimberley - while I largely agree with you, I w...Hi Kimberley - while I largely agree with you, I would point out that social media has been around for a lot longer than Facebook or Twitter. We didn't call it social media. Many of us called it "new media". Digg, PHbb forums, and other platforms and technologies provide many opportunities for online communities and social engagement on the net. <br /><br />I would agree that having a good relationship manager is a must. I'd go further and state that a good sales/marketing/fundraising relationship manager is a must. Too many charities have put this medium into their communications silo's. Most charities struggle to integrate their traditional communications with fundraising - that becomes an even greater challenge for charities with social media.<br /><br />Having said all that - the technology matters. Charities don't need a tech geek, but they do need someone who has the capacity to understand the technology well enough to manage it and make important investment decisions - and to translate those decisions into easily understood concepts for the board, management and other staff.<br /><br />But - for the most part... relationships first, the rest falls afterwards.Lauriehttp://www.lauriepringle.comnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-28090103308812906352011-03-31T15:13:27.800-04:002011-03-31T15:13:27.800-04:00Taking aside the lovely personal comments Kimberle...Taking aside the lovely personal comments Kimberley made about me (blush), I totally agree with her comments and I am glad to see that I am not the only person shouting from the rooftops that social media manager for non-profits do not need to be PR people, or journalists.<br /><br />In my (totally biased) opinion, this job is a Relationship Manager job, in much the same way that a Major Donor role is. Sure, the tools we may use are different, but the sentiment is the same. <br /><br />Know your audience, be relevant, be helpful, be available, be there, and ask in the right way, at the right time.<br /><br />Social media is not yet a valid fundraising tool, NPO's are reporting raising less than $1000 per year via Facebook... but Dorothy Donor is dying, and smart NPO's are engaging people now with a long tern view of where relationships will go.<br /><br />Those NPO's who show up on Facebook, or whatever the new Facebook is in 5 years will have no 'fans' no loyalty, and will, in my opinion, be treated with suspicion by the very people they now, all of a sudden, have decided to talk to.<br /><br />Thank you Kimberley for sharing your thoughts as a non-profit leader.Clare McDowallhttp://www.sociallygood.canoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-57363284073365351622011-03-31T14:50:21.277-04:002011-03-31T14:50:21.277-04:00Kimberly, Amazing post!
Especially loved your li...Kimberly, Amazing post! <br /><br />Especially loved your list of things you would look for in a SM manager!<br /><br />Fundraisers have to be about three things: Relationship Building, Asking and Marketing. Whether or not social media is going to be that person's specialization, it is becoming a pretty important tool in terms of those fundraising functions. <br /><br />How well-developed a person's own social media habits are may become a good barometer for what sort of fundraiser they are. Does that person build online networks, use those networks to strengthen relationships/partnerships, make "asks' - for advice, for introductions to others, for tips and info and finally use that media to advertise what they have to offer to the community?<br /><br />I think of my LinkedIn as my "Raser's Edge" - the real relationships are in person, but the database supports the important info and news about those contacts. <br /><br />Thank you again for inviting me into your own network and looking forward to meeting in Life 1.0 in the near future!Christinahttps://www.blogger.com/profile/11661361048014321441noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-18627970324190586082011-03-31T10:48:59.418-04:002011-03-31T10:48:59.418-04:00So true! In particular I think it's hilarious ...So true! In particular I think it's hilarious to see unrealistic job postings looking for folks who have been fundraising (!) with social media for five years or more. Sure, totally reasonable.<br /><br />You also hit on a major irritant for me when you mentioned that orgs should look for a SM manager who already interacts with charities. <br /><br />I sometimes see digital/new media/etc consultants who work with charities but never bother to follow, mention, tweet at or about charities.<br /><br />I would like to see more young agency consultants who are paid to give advice to charitable organizations participating in the community online.Clairehttp://www.nonprofity.comnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-91464944208602927972011-03-31T10:12:42.721-04:002011-03-31T10:12:42.721-04:00Hi Rabab, Thanks for your note. I actually receive...Hi Rabab, Thanks for your note. I actually received some benchmarking reports from Leah who commented above. Here is a link:<br />http://www.nten.org/blog/2011/03/18/new-report-2011-nonprofit-social-network-benchmark-report<br />Not sure if the link transitions well to comments but you can nten.org to find the info - or cut and paste the url into a browser.<br /><br />Thanks again for your comment. It would be fabulous if all of us reading this blog could write a better job posting for orgs. looking to hire a SM manager. Anything to add folks?<br />kKimberley MacKenziehttps://www.blogger.com/profile/10556232001049682092noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-48556452300518574532011-03-31T10:09:13.912-04:002011-03-31T10:09:13.912-04:00Very useful tips here, Leah.
I second your opinio...Very useful tips here, Leah.<br /><br />I second your opinion that the ability to engage and connect with people is critical to success in the social media world. It's not terribly difficult to learn the technical side of several popular social media platforms, but it's much harder to teach someone how to be valuable, helpful and generous to others on social media. <br /><br />Thanks for your post! @kansashealthorgKathy Manweilerhttp://www.kansashealth.orgnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-75232099755059496762011-03-31T08:59:06.234-04:002011-03-31T08:59:06.234-04:00Great post. I like to think that I am teaching mys...Great post. I like to think that I am teaching myself how to be a social media manager. :) Posts such as these, and people like you and Mrs. McDowall, are a great source of information and practical advice. <br />If you don't mind, <br />"8. What is the most recent social media benchmarking they have?"<br /><br />Could you elaborate on that for me? <br /><br />Thanks a lot.Rabab Khanhttp://www.rababkhan.comnoreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-18303799208782758292011-03-31T05:19:45.763-04:002011-03-31T05:19:45.763-04:00Thanks Leah. You are a bit of a Social Media Godde...Thanks Leah. You are a bit of a Social Media Goddess yourself. What kinds of questions would you ask when hiring for SM or what qualifications would you look for?Kimberley MacKenziehttps://www.blogger.com/profile/10556232001049682092noreply@blogger.comtag:blogger.com,1999:blog-6196506197882002471.post-70620320029881347572011-03-31T00:00:26.195-04:002011-03-31T00:00:26.195-04:00Great post Kimberley. I love the way you think.Great post Kimberley. I love the way you think.Leah Eustacehttp://www.goodworksco.canoreply@blogger.com